I’m Josh

After 20+ years in video production, I've learned that the best solutions are usually the simplest ones. I've been lucky enough to work across everything from corporate projects to TV shows, hundreds of commercials, and clients like Apple, Sony, and the major Australian networks. Along the way, I've worn a lot of hats: designer, animator, 3D artist, VFX supervisor, art director, and eventually became partner and Head of Studio, managing a team of 15 within a 30-person company.

What really gets me excited isn't just making great video (though I still love that part), it's watching workflows get transformed by small, smart changes. I spend a lot of time making tools that connect the dots between Adobe products, approval software, project management, and accounting systems, basically automating the tedious stuff so creative people can focus on the fun part.

While everyone's talking about AI, I've noticed most places are missing the automation piece that actually makes AI useful in real workflows. There's nothing better than watching someone's face light up when a process that used to take hours suddenly takes minutes.

I've always believed creative environments work best when they're inclusive and collaborative rather than competitive. After all, we're all just trying to make something that doesn't suck—and maybe have a bit of fun along the way.